The only dealership specialist in the country.

Our Story.

Cruise Control is a family-owned business built by people who know the automotive industry inside and out — and we're the only offshoring company in the country built exclusively for dealerships. After years working alongside dealerships and automotive operators, we saw a clear opportunity to help the industry tackle rising costs, talent shortages, and increasing administrative pressure without compromising on quality or control.

Cruise Control is proudly backed by Wingman Group, a proven offshoring partner that has helped transform operations across the property and professional services sectors. We've taken that same proven offshore model and purpose-built it for automotive dealerships.

Our remote professionals are trained specifically for dealership environments, allowing them to integrate seamlessly into back-office, accounting, and administrative functions. This frees up onshore teams to focus on what matters most.

Like Wingman has done for the property industry, Cruise Control's mission is to support the automotive industry with practical, reliable workforce solutions that help dealerships scale sustainably and stay in control.

Our Values.

The Windshield

Transparency

The Driver's Seat

Ownership

The Engine

Innovation

The people you actually deal with.

Marco De Pasquale
CEO · Co-founder
Marco De Pasquale
Brisbane-based. Built Cruise Control inside dealerships, for dealerships. Leads commercial and partnerships.
Jesse De Pasquale
COO · Co-founder
Jesse De Pasquale
Brisbane-based. Owns delivery and operations. The hand on the wheel for every live placement.
Rocel
Head of Recruitment
Rocel
13+ years of Philippine talent acquisition. Built the English-first screening methodology. Owns the bench.
Ross Jones
Business Development
Ross Jones
Deep automotive networks across Australian dealer groups. First conversation, every time.

Advisory Board.

A small group of operators close to Australian automotive, helping us pressure-test direction. Decades of dealership, F&I, and listed-company executive leadership inside the room.

Paul Norris
Chairman
Paul Norris
Founder, Norris Motor Group

Built Norris Motor Group from a single Mitsubishi rooftop in Nundah (1984) into one of Queensland’s largest dealer groups — 11 new-car franchises across Brisbane, $527M revenue, 363 staff. Recognised as "Australia’s Most Awarded Mitsubishi Dealer" and a Mitsubishi Distinguished Dealer. Exited to Eagers Automotive in 2024. 40+ years inside Australian dealerships.

Malcolm Tilbrook
Non-Executive Advisor
Malcolm Tilbrook
Former Director, Autosports Group (ASX:ASG)

Former Non-Executive Director of Autosports Group, Australia’s ASX-listed prestige and luxury dealership group. Career spans senior automotive finance and insurance leadership, including CEO of Eric Insurance — Australia’s specialist automotive retail insurance business — and Managing Director of UDC New Zealand under ANZ. Deep expertise across automotive finance, F&I, dealer governance, and listed-company executive leadership.