Our Story.
Cruise Control is a family-owned business built by people who know the automotive industry inside and out — and we're the only offshoring company in the country built exclusively for dealerships. After years working alongside dealerships and automotive operators, we saw a clear opportunity to help the industry tackle rising costs, talent shortages, and increasing administrative pressure without compromising on quality or control.
Cruise Control is proudly backed by Wingman Group, a proven offshoring partner that has helped transform operations across the property and professional services sectors. We've taken that same proven offshore model and purpose-built it for automotive dealerships.
Our remote professionals are trained specifically for dealership environments, allowing them to integrate seamlessly into back-office, accounting, and administrative functions. This frees up onshore teams to focus on what matters most.
Like Wingman has done for the property industry, Cruise Control's mission is to support the automotive industry with practical, reliable workforce solutions that help dealerships scale sustainably and stay in control.
Our Values.
Transparency
Ownership
Innovation
The people you actually deal with.




Advisory Board.
A small group of operators close to Australian automotive, helping us pressure-test direction. Decades of dealership, F&I, and listed-company executive leadership inside the room.

Built Norris Motor Group from a single Mitsubishi rooftop in Nundah (1984) into one of Queensland’s largest dealer groups — 11 new-car franchises across Brisbane, $527M revenue, 363 staff. Recognised as "Australia’s Most Awarded Mitsubishi Dealer" and a Mitsubishi Distinguished Dealer. Exited to Eagers Automotive in 2024. 40+ years inside Australian dealerships.

Former Non-Executive Director of Autosports Group, Australia’s ASX-listed prestige and luxury dealership group. Career spans senior automotive finance and insurance leadership, including CEO of Eric Insurance — Australia’s specialist automotive retail insurance business — and Managing Director of UDC New Zealand under ANZ. Deep expertise across automotive finance, F&I, dealer governance, and listed-company executive leadership.
